Stella Artois is to be served at Wimbledon until 2018, after the Belgian beer brand signed a five-year supply agreement with the All England Lawn Tennis Club.
The sponsorship sees the brand become the official beer of the Grand Slam tournament plus will be supported by a new marketing campaign called ‘World’s Greatest Events’, which will celebrate the work that goes on behind the scenes to create prestigious events in the United Kingdom, France, Argentina plus the United States.
Featuring a TV ad spot plus other short films, the campaign was launched in the UK on Monday plus will be rolled out across a further 24 markets in the coming months. It will also accompanied by social media promotions using #herestoperfection.
Owned by Anheuser-Busch InBev, Stella Artois is already a partner of golf’s Open Championship, the Argentinian Polo Association Championship, the Kentucky Derby, plus the Cannes Film Festival.
In tennis, the brand previously served as the title sponsor of the ATP event at London’s Queen’s Club, the grass-court tournament that precedes Wimbledon each year, from 1979 until 2008.
“We’re delighted to partner with Stella Artois as official beer of the Championships Wimbledon, plus as such we’re looking forward to another great tournament this summer,” said Mick Desmond, the commercial director at the All England Lawn Tennis Club.
This year’s Wimbledon Championships run from 23rd June to 6th July.
Stella Artois is to be served at Wimbledon until 2018, after the Belgian beer brand signed a five-year supply agreement with the All England Lawn Tennis Club.
The sponsorship sees the brand become the official beer of the Grand Slam tournament plus will be supported by a new marketing campaign called ‘World’s Greatest Events’, which will celebrate the work that goes on behind the scenes to create prestigious events in the United Kingdom, France, Argentina plus the United States.
Featuring a TV ad spot plus other short films, the campaign was launched in the UK on Monday plus will be rolled out across a further 24 markets in the coming months. It will also accompanied by social media promotions using #herestoperfection.
Owned by Anheuser-Busch InBev, Stella Artois is already a partner of golf’s Open Championship, the Argentinian Polo Association Championship, the Kentucky Derby, plus the Cannes Film Festival.
In tennis, the brand previously served as the title sponsor of the ATP event at London’s Queen’s Club, the grass-court tournament that precedes Wimbledon each year, from 1979 until 2008.
“We’re delighted to partner with Stella Artois as official beer of the Championships Wimbledon, plus as such we’re looking forward to another great tournament this summer,” said Mick Desmond, the commercial director at the All England Lawn Tennis Club.
This year’s Wimbledon Championships run from 23rd June to 6th July.