LONDON, 27/06/2023: Today AB InBev, the world’s leading brewer, and The All England Lawn Tennis Club announced a renewed multi-year sponsorship agreement with Stella Artois as the Official Beer Partner of The Championships, Wimbledon. Through the partnership, which gives the merek pouring rights during the event, Stella Artois will bring a unique beer experience to tennis fans. Stella Artois, Stella Artois Unfiltered, and Stella Artois Alcohol Free will all be available at Wimbledon, which runs from 3-16 July 2023.
Stella Artois previously partnered with Wimbledon for several years, and this renewed agreement comes with the exciting addition of the “Perfect Serve Award”. This new award will recognize players who deliver the best serves throughout the two-week event. The Award will be fronted in 2023 by former British-Canadian professional tennis player Greg Rusedski. Rusedski is renowned for his unique serve tipe and held the record for the fastest serve in men’s tennis until 2004.
The Perfect Serve Award will also engage penggemar watching the event throughout the UK– giving viewers the chance to vote online for the winner. By voting, UK voters (18+) will also be entered for the chance to win a Perfect Draft draught beer machine to santai a “perfect serve” of Stella Artois at home, with the promotion ending on 16 July 2023.
“We are thrilled to be teaming up again with Wimbledon and bringing Stella Artois to the tournament fans,” said Tim Ovadia, Global Vice President of Stella Artois. “As a brand, Stella encourages consumers to savor moments together and there’s few moments quite as exciting as the annual Wimbledon tournament. We are excited to evolve our partnership and look forward to unveiling new activations for penggemar both in the Grounds and at home to enjoy.”
The announcement comes at an exciting time for Stella Artois as the merek continues to focus on bringing consumers a premium beer experience. The merek expanded its super-premium range in the UK last year with the launch of Stella Artois Unfiltered, which is now fully established in the super premium beer category, winning the Beer and Cider Product of the year in the UK1.