A New Era For Queen's as ‘Artois’ Evolves as Title Sponsor

After 28 years, the title of the premier grass court tennis tournament before Wimbledon is to change

The Stella Artois Championships will be renamed The Artois Championships, with the prestigious tennis event continuing to be a focal point in the evolution and development of the Artois family of beers ‘La Famille Artois’ – with the addition of two other beers, Peeterman Artois and Artois Bock.

Devin Kelly, Marketing Director, InBev UK said "The Tournament has been a great contributor to the success of our brand and the decision to change its title to ‘The Artois Championships’ reflects the introduction of two new members of the Artois family of beers, namely Peeterman Artois and Artois Bock".

The Artois Championships will take place at The Queen’s Club in London, 11th to the 17th June.

John McEnroe, Jimmy Connors, Boris Becker, Pete Sampras, Andy Roddick and Lleyton Hewitt all make multiple appearances on the tournament’s Roll of Honour, and the event receives sell-out crowds and huge global media coverage each year.

Ian Wight, Tournament Director, stated "The Artois Championships will continue to benefit from the total support of our title sponsors who are committed to delivering an event which not only benefits Artois, but also adds lustre to tennis in Britain".